Author: ellen4byars

The Nike Jordan shoes were designed by the famous Los Angeles Lakers basketball star Michael Jordan, who is widely known as one of the greatest NBA players in history. He signed a $3.5 million contract with Nike to promote their brand and to design his own shoe line, which became popular during the 1992-1993 season.

Nike used his charisma and popularity to assist in promoting its brand. Jordan signed a 5-year $25 million contract extension with Nike that made him the highest-paid athlete of all time.

Sales were around $300 million from 1992 until 1994 after which they continued to rise dramatically. From 1997 sales grew by 50%, reaching over $1 billion, a major achievement for Nike and for the sports shoe market.

Jordan was sponsored by Nike during 1986-1993 and was a key player in promotion of Nike products through his fame, popularity, and charisma. The success of the Jordan line has been crucial to Nike`s growth for the past few years; from 1992 to 1994, sales increased from $400 million to over $1 billion.

In 1994 Nike was the footwear market leader in all categories, including sales in Jordan-related products, which represent a major share of total Nike sales.

As stated above, since 1992, “Nike Jordan shoes” and Michael Jordan have become synonymous to basketball fans worldwide. His popularity has made his shoes necessary for all kids who want to play well on the basketball court. The Jordan line of shoes is now ranked as the number one brand in footwear for kids and adults.

Sales of this product were initially limited to just a few cities because interest was so high. This gave the impression that there was not an abundant supply which created demand. Within days after their release, Nike had sold millions of pairs of Jordan`s signature shoe.

Sales of Nike Jordan shoes have surged in recent years due to the hype and popularity surrounding Michael Jordan. In 1996, sales were $734 million dollars which is a 40 percent increase over 1995.

1997 sales are expected to exceed $1 billion dollars making them the fastest growing brand in history and number one choice for basketball fans worldwide.

Sales continue to be the greatest in basketball-related categories, but are also strong in performance and lifestyle footwear as well. Sales growth has been very important to Nike with their success being based on a strategy of signing high profile endorsers and designing popular products.

This is consistent with Michael Jordan`s philosophy that “The best business deal is a shoe deal”. (Kadane, 1999)

Nike Jordan shoes are the most popular basketball shoe on the market today. They were released in 1985 and have since become one of the most popular athletic shoes for sports-related activities such as running, biking, walking, etc.

The sneakers originally came in a variety of bright colors highlighted with a classic white swoosh. Today, Nike Jordan shoes are available in a variety of colours and designs.

Nike has been successful in marketing Jordan shoes, even when they`re not the best on the market. It`s their loyalty to Michael Jordan and his fans that have kept them going for decades.

They’ve been able to tap into people who don`t care about what is objectively a good product by appealing to those who are nostalgic or love nostalgia. This goes back to understanding your audience and how they think so you can use it as an advantage for your business.