Make SEO Easier by Doing These 3 Things

SEO can be a perplexing topic. But it can be so much simpler. The SEO field is saturated with a vast variety of strategies. One may depend on one way of ranking, and someone else may have much better results with another. Some SEO methods are a complete marketing strategy, others are baseline requirements to make your site crawlable. Some are search engine safe, others are user-unfriendly and considered to be web-spam.

Regardless, SEO is not just one strategy. It is a much larger system of strategies. You can only succeed in SEO with all the right components intact. This is a guide to setting up your site correctly for search engines to avoid much harder work later on:

Make Your Site Well-Structured

This cannot be emphasized enough. You can do everything that most of the experts tell you in order to make your site easier to index – develop with WordPress, create an XML sitemap, submit it in Search Console, and so on – but if your website has a convoluted page structure with no real topic theming, it will be detrimental to your site’s ability to rank well in the long run. It is better to set it up right the first time than to have to repair it later on.

So do it right the first time. Split pages into different categories and organize them as such, make the URL structure simple, and make sure the URL, title and H1 tag are strongly focused on the main topic of the page. The site will be much more crawlable, due to its organized structure. Taking this one simple measure will mean less time and money spent later if you have to fix something.

In addition, when you hire http://tripleagentdigitalmedia.com/mississauga-seo, it will make their job easier, and their budget will be spent much more effectively, so you expect to see results faster for the same cost.

Bad Website Tech

Did you know that your website builder could be hurting your SEO? That’s right. Whether it’s not in line with Google’s SEO guidelines, having a mess of cluttered HTML code in its source, or it takes very long to load, you could be unaware that your site, tech-wise, is the kind of website that Googlebot doesn’t want to lay its hands on.

The first step is to see if your site is performing badly. Use a speed testing web app, e.g. Google PageSpeed Insights, GTMetrix or WebPageTest to measure all aspects of the website’s tech performance. The best sites are the ones that have less than 1 MB of data, and load in less than 2 seconds.

Tune up the page, and with the heaviest, most harmful assets out of the way, the next step is to determine if the website builder you’re using is causing the problem. It could be – you just have to check on an empty page.

The best suggestion is to switch to a site builder that is much faster and SEO-friendlier, such as WordPress or GroovePages.

Make Your Content Make Sense

It is easy to spam content with very high density. It is more likely to be flagged by manual reviewers, and it is bad for the customer experience. While you do need to make your content keyword-rich, you must weave it in such that the content still does for the reader what it’s supposed to.

For good article optimization, use a scientific analysis of your competition. Some website owners who want to do SEO have more time than others. If you value your business time, we recommend hiring a good Triple Agent SEO Mississauga.

Get Help with SEO Today

Now you know how to lay a solid foundation for the search engines. Get these elements straightened up as much as possible, and the next logical step will be to hire a high-quality content marketing or SEO agency, e.g. Triple Agent SEO Mississauga, to expand your authority and web presence.